Why values matter
Marketing is often perceived to lack integrity and can clash with the values that many business owners hold dear.
However, there are good reasons why you should market your business in an ethical and sustainable way.
Ethical marketing provides the following benefits for small businesses:
So, what about the counter-arguments? And why are some Marketing Consultants not up to the job?
They like to dazzle you, and your customers, with marketing jargon that hides more than it reveals.
They are into every new fad which can eat into your time, money and resources.
Is it any wonder that marketing is one of the least trusted professions?
In one survey, only 4% of the public believed that the marketing industry behaves with integrity. But marketing should not seek to deceive the public. For those business owners who appreciate honest, straight-talking, ethical and sustainable marketing, there are marketing consultants who share your values.
Is this not just a way to burn money?
I have enough business expenses to worry about.
Surely, if my product or service is great, it will market itself?
'Great products are only great if people have heard of them. That requires carefully targeted, cost-effective marketing. As the Managing Director of an engineering company, I know the necessity of spending only what is necessary and I understand that good marketing is always an investment and not an expense.'
Marketing works. If it didn't, people wouldn't bother.
Marketing, done properly, is an investment. And like any investment, you have the right to expect a good return for your time, effort and money.
I do things differently.
Marketing Strategy and Development of your Business.
Contact James today and start your business on the road to success. Call 07902 290165 or email firstname.lastname@example.org