Small Business Advice in Reading

 Small businesses that need marketing advice, or general advice on how to grow their businesses, can call on a marketing consultant with a difference.     There are more than a few marketing consultants in the Reading area, and across Berkshire, Oxfordshire and Wiltshire. However, few of them have the experience of running a real..

Read Full Article

Website Development – A Consultant’s Opinion

  When it comes to website development, many small companies fail to properly optimise it as a marketing tool. This is when I am usually asked to help. . .     It’s not unusual. Some of my clients have very flashy looking websites, with glorious images and impressive graphics. Some of these websites might..

Read Full Article

Google in Trouble

  Take it from an ethical marketing consultant. Google might ‘respectfully disagree’ with the huge fine imposed upon it, but the company is clearly at odds with its mission statement     As fines go, £2 billion is a big one. The European Union has hit Google hard because of its unfair practices – using..

Read Full Article

What can small businesses learn from Entrepreneurs?

  I was talking to a client this week about small business marketing and I was asked for the best gem of wisdom I had heard from the giants of business.     My mind turned to a book I had read by Lewis Schiff, author of ‘Business Brilliant’. He has studied the giants of..

Read Full Article

Doubts about Digital

  The AA are ready to ditch digital marketing advertising because the evidence does not add up.     The evidence for the effectiveness of digital channels for brand building is just not there according to Cheryl Calverley, Head of Group Marketing for the Automobile Association. In an interview with Marketing Week magazine, she admitted..

Read Full Article

Challenges in Marketing – A timely survey

  The Chartered Institute of Marketing have published a report on the challenges facing marketers in 2017. So, what are the challenges in marketing?     I am not going to precis the whole report – it is available on the Home page of the CIM website. But, in terms of the challenges in marketing..

Read Full Article

Using Directories

  Using directories to get your website links out there is a good idea.   Get your website links onto directories. It helps to promote them through Google. Sometimes, as a condition, you have to submit some code to enable a back link.   Submit your site in the best of internet directory for..

Read Full Article

Elections are about Marketing

  Another election is upon us. Can you spot where the politics ends and the marketing begins?     It took many by surprise, but once again, we are facing an election in the UK. Those who call an election have the advantage over every other party in that they know it is coming and..

Read Full Article

We know marketing works. So, why avoid it?

  Many small businesses are reluctant to spend on marketing, even though they know it works.     A new study on marketing spending by American Express suggests that only 12% of CFOs in the corporate world are planning to reduce their spending on marketing in the coming year, with 31% planning to increase their..

Read Full Article

Repuation Damage – Why being right can still damage your reputation

  The case of the United Airlines passenger forcefully removed from his seat demonstrates that being right can turn terribly wrong and ensure reputation damage.     You may have heard the story. It has caused quite a flurry of activity on social media and the airline in question, United Airlines, is not faring well..

Read Full Article

About JMC

James is a marketing & business development consultant working to develop small businesses along the M4 corridor including Reading, Newbury, Swindon and surrounding towns in Berkshire, Oxfordshire and Wiltshire.


 07902 290165