Small businesses that need marketing advice, or general advice on how to grow their businesses, can call on a marketing consultant with a difference.
There are more than a few marketing consultants in the Reading area, and across Berkshire, Oxfordshire and Wiltshire. However, few of them have the experience of running a real business for themselves. And by running a business, I don’t mean their own one-man-band marketing consultancies.
I have been the managing director of an engineering company that has achieved real growth from the moment it was founded. That means that I do more than just stand at the sidelines whispering advice to others about what might make their business successful. I have been the one at the helm, building the architecture required to provide success in all aspects of the business. There is no substitute for being at the sharp end.
This is echoed by the great and the good in the world of marketing. Top performers and academics are agreed. Most marketers have a poorly developed commercial sense. They are often so obsessed with the fluffy trivialities of brand purpose, or up to their necks in spreadsheets measuring their social media reach that fails to convert into cold hard sales. They are too busy convincing themselves and the world that the companies they work for are creating a better world, rather than devising and applying the strategies required to provide a genuine ROI and influence the bottom line.
The answer, of course, is simple. If you need small business advice in Reading, or the surrounding area, talk to someone who has all the bases covered. Someone who can help you build the architecture, the governance model and the practicalities of running a small business. If the foundations are not in place, the chances of success for any marketing activity are severely reduced. Small business advice does not come from a book. It comes from genuine experience.
For small business advice in Reading – in Berkshire, Oxfordshire or Wiltshire, contact James on 07902 290165 or through the contact page by clicking here.